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PE Mall brand
Pemall is an authorized dealer of PEL electric fencing products in Malaysia. Pemall does not manufacture or own the PEL brand; Pemall's role is to supply, stock and support genuine PEL equipment for the Malaysian market, alongside our own exclusive brands (Pro Fence, StarLite, StarForce and Tiron). PEL has described itself as being at the forefront of rural development in New Zealand since 1968, and is one of several distinct marques within the Datamars Livestock group of agricultural brands, which also includes Speedrite, Stafix and Tru-Test. Each of these brands has its own product identity and history. PEL's own stated philosophy centres on the connection its products create between farmers and their land — bringing what the brand calls "clever ideas" to the small, everyday tasks of running a farm. In the Malaysian market, Pemall offers PEL as its own dealer brand within its portfolio.
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